Georgetown University
| Audience | General |
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| Purpose | Appeal |
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| Description | Blue & Gray Day is an annual email appeal targeting Georgetown University (GU) undergraduate alumni, fostering friendly competition among alumni from eight regional hubs with the highest alumni populations. The campaign encourages alumni to donate and compete to achieve the highest participation rate and donations for GU, leveraging regional pride and alumni connections to enhance engagement and fundraising efforts. A notable aspect of this initiative is its competitive edge, encouraging alumni to actively support their region's success with real-time donation updates, fostering urgency. |
| Submitted By | Kelsey Boyd - Assistant Director, Digital Marketing - Annual Giving |
| Year | 2023 |
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