Denison University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This is an email that we send each year around Commencement. It goes to alumni as well as current parents and grandparents. We have always struggled with small email campaigns like this and don't typically see huge returns. However, we would average $3K - $5K from this piece. This year, we made a few changes, including sender, send date, and design. I was super-excited about the design and thought we had produced a much better email than in years past. Unfortunately, we received no gifts in response to the email. I'm curious what other schools do around Commencement and where they have seen success. |
| Submitted By | Jessie McDonald - Sr. Assoc. Director |
| Year | 2023 |
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