We are just now starting up our young alumni engagement strategy...again.
We did try a "Destination Next" event back in 2018 (pre-Covid) and had some moderate success.
We may try looking at doing something similar going forward now that we have better data.
Basically, we hosted a reception for anyone we knew (based on data) that would be moving to Dallas for their first job to get them plugged into the OU network.
Audience: Recent OU Grads (past 3/4 years and recent grads from that year we knew were in Dallas. We also invited OU Club of Dallas volunteers and a few handpicked "older grads" in the area.
Purpose: Welcome recent OU grads in Dallas to their "new city" and get them connected with the OU network and regional/affinity alumni clubs in the area ( OU Club of Dallas/Black Alumni Society - Dallas)
Result: Not a great turnout given total number but the smaller group we had was great. A handful ended up getting connected as volunteers with the OU Club of Dallas. The folks that showed up were excited and grateful for effort.
Submitted By
Andrew Wertz - Director - Alumni Engagement
Year
2018
Keywords
Young Alumni
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