South Dakota State University Foundation
| Audience | Parents |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Our annual giving day included a special initiative, the Parent Donor Challenge, aimed primarily at parents. This challenge was designed to encourage their involvement in our day of giving and to collect valuable contact information. Parents participating in the event were prompted to identify their affiliation when donating, contributing to a goal of 100 parent donors. Upon reaching this target, an additional $25,000 was unlocked for our students. This strategy not only fostered greater parental engagement but also served as an effective method for gathering contact details, enhancing our ability to connect with this segment in the future. |
| Submitted By | Jenna Nelson - Pipeline Strategy Analyst |
| Year | 2023 |
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