University of North Carolina School of the Arts
| Audience | Parents |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | UNCSA's Parent Philanthropy Program is very new (2023-2024 is our 2nd year). I've attached our Parent & Family Giving Brochure - a piece used broadly this year as a handout (at orientation/move-in, Homecoming, during parent visits, and as part of our fall appeal). The piece demonstrates various ways for parents to engage philanthropically with UNCSA via giving circles and our volunteer organization. Our fall parent appeal included the brochure along with letter, reply card, and return envelope. Letters were segmented into two groups: highly rated families received a 'Giving Circle' version asking them to join one of our Leadership Annual Giving Circles. All other families received a 'General' ask. Examples of both letters and reply cards are included in the attached file. |
| Submitted By | Shannon Wright - Director of Development, Leadership Annual & Family Giving |
| Year | 2023 |
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