University of Houston
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Our Giving Tuesday E-Campaign was called "CoogsGiving" and featured our mascot, Shasta and friend, Sasha, in dynamic holiday settings. The campaign increased by both donors and dollars more than 150% over last year. |
| Submitted By | Sandra Jacobson - Assistant Director of Annual Giving |
| Year | 2023 |
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