This was our campaign site for Giving Tuesday which we like to call Giving 'CUSEday here at Syracuse! We targeted specifically alumni and parents as an appeal but also worked with other schools, colleges and units across the university to partner with. We provided content and text for our partners to use in digital promotions that they shared with their segmented audiences. What is unique is that we narrowed down the options for giving on the homepage to not overwhelm the user. We focused on the Annual Fund, which supports the University's greatest needs and the Student Organization Challenge which is a mini crowd funding campaign of 15 student ran organizations. This challenge started the weekend of our homecoming and ended at 11:59 P.M. on Giving Tuesday, which gave them the last push they needed to reach their goals. We also included an added initiative for the top three performing student organizations by donor count to split an extra $4,000. This was our most successful Giving Tuesday in Syracuse University history!