Johns Hopkins University
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | In September of 2022, the Johns Hopkins Office of Annual Giving ran a premium campaign called "HOP into Fall," as a way to kickstart the FY23 year. The solicitation went to our whole audience and was intended to boost donor participation. Our premium was a Hopkins-branded "camp mug" for gifts of at least $25, and the response was incredible. The two-week campaign, which kicked off immediately after Labor Day, included a postcard and five emails. We smashed our original goal of 2,000 donors, and then our stretch goal of 2,500, ending the campaign at an impressive 3,352 donors. |
| Submitted By | Ginny Gordon - Marketing Manager |
| Year | 2022 |
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