West Chester University Foundation
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Our Athletic Friends & Family campaign is an annual athletics campaign in collaboration with our Athletics partners (Director of Athletics, Coaches and Student Athletes). The intended audience is general and for parents. This campaign includes both mailing and email. The purpose is to raise funds for our athletics partners and their scholarship funds which are used for travel, equipment, and goes right back to the student athletes. For FY23 our dollars increased by over 12% and our donors increased by 6%. We were also able to take the Friends & Family framework and successfully apply it to other areas on campus, specifically our Marching Band Friends & Family. |
| Submitted By | Kirsten Scheck - Assistant Director of Annual Giving |
| Year | 2023 |
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