Lycoming College
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was a postcard to our GOLD alumni. It went to all of our graduates from 2021-2013. We are simply asking them to update their contact information. We had a great response to the postcard. We then sent stewardship gifts to the grads. We had three different levels of thanking them for their contact info. 1. if they made a gift - they got a Lyco iconic places tea towel. 2. They received a Lyco branded reusable snack bag if they just updated their information. 3. They received a Lyco branded phone stand if they agreed to an in-person meeting after following up with a thank you email for updating their info. 2,222 postcards went out; 160 responded with contact updates. |
| Submitted By | Lindsay Crist - Director of Annual Giving |
| Year | 2023 |
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