Albert Einstein College of Medicine
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | We created a leadership proposal appeal with a cover letter segmented by by donor history and constituency. It was sent to approximately 2000 recipients in an oversized envelope with live stamp, and resulted in 50 gifts at the $1,500 + level, with a 15% response from renewals and a 7% response from lower donors upgrading to the $1,500 level. |
| Submitted By | Arianne Andrusco - Director of Annual and Special Giving |
| Year | 2023 |
| Keywords |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s