University of Pittsburgh
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Each year, we send lybunts an anniversary card. Our lybunt renewal rate was lower in FY23 so we added a second mailing to July-December 2022 donors in April. This was a Monarch size envelope with a letter, reply card and BRE. The signatory was the Senior Vice Chancellor of Philanthropic and Alumni Engagement. The appeal letter focused on new things happening on campus. The ask was to the area that most excites and inspires you. The response rate was 2.80%. We have typically mailed a sybunt letter similar to this in late July and the response rate was 2.38%. Adding this additional touchpoint to our most responsive audience requesting a renewal in the spring was beneficial. |
| Submitted By | Suzanne Smith - Associate Director, Direct Marketing |
| Year | 2023 |
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