Bishop O'Dowd High School
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | The Dragon Pride Challenge resulted in $63,371 in new dollars (cash & pledges) raised from 216 donors with gifts from $10-$10,000 (avg. $293.38). This effort included a personalized direct mail piece, 47 class-specific emails with 63 alumni signers, social media postings across the our alumni and school side social media accounts plus key faculty members, 1:1 text messages, and personal solicitations. This represents an 87% donor increase and 62% dollar increase from DPC2022 efforts. We solicited our general alumni, reunion alumni (had testimonial quotes from classmates in each milestone reunion piece), and parents of our senior class. On our dedicated challenge page (bishopodowd.org/dpc), we promoted class campaigns, donor maps and matching gifts that were fund-specific and class-specific to inspire increased giving. |
| Submitted By | Nicole Ferdinando - Director of Annual Giving |
| Year | 2023 |
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