"Funding the Future" was a #GivingTuesday 2022 collaboration between UNCA's annual giving office and the students in Mass Communication 293. The donor audience was specifically MCOM alumni. Our goal was to bring in support from 35 donors with the hope of helping to fund student travel to a professional media conference in the spring of 2023 in Charlotte, NC. Not only did we surpass our goal of 35 donors by bringing in 42 donors, we raised $1,706 on #GivingTuesday. The most interesting (and successful!) part of "Funding the Future" was how much of the promotional content was created by the MCOM students themselves, including the giving page's campaign video and all of our students' personal plea advocacy videos. This project also fulfilled course requirements for MCOM 293: Strategic Communication by teaching students how to create and promote multi-channel solicitation messaging to a target audience.

https://www.givecampus.com/schools/UniversityofNorthCarolinaAsheville/funding-the-future