California State University San Marcos

Posted on 11/07/2018

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AudienceGeneral
PurposeAppeal
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Description

Giving Day:
Day of - Alumni Email Appeal
In 2022, CSUSM Giving Day made history as we raised $561,378 in just 24 hours, a university record for the second year in a row and an increase of 23% from 2021.
It was a day filled with inspiration and generosity. Especially from our Alumni. We sent out an Alumni focused Giving Day appeal on the morning of our Giving Day to our over 42,000 Alumni. With an open rate of 29%, we saw a boom of increase in our Alumni giving totals.
In 24 hours, our Alumni responded to our appeal and completed the following:
• Alumni raised over $170,000.
• Alumni made over 400 gifts.
• Alumni supported over 80 funds.
We hope to keep this momentum by sending yet another Alumni focused giving day this Fall.

Submitted ByAlex Perkins - Digital Giving Specialist
Year2022
Keywords
  • Giving Day
  • Participation
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