Occidental College
| Audience | Reunion Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | The Fifty Year Club challenge was sponsored by the class of 1968 which was celebrating its 55th class reunion. The goal of the appeal was to increase alumni participation rates for the classes of 1972 and earlier. The challenge period began on Oxy's giving day (April 20) and ran through the end of the fiscal year (June 30). The appeal resulted in a 40% increase in donors over the prior year. |
| Submitted By | Jennifer Conroy - Associate Director of the Oxy Fund, Class Giving |
| Year | 2023 |
| Keywords |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s