Louisiana State University
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | FY23 CYE piece. There are two versions of this letter. The first went to loyal donors with at least two years of consecutive giving. The other letter was for all other constituent types and showed the last year of giving. The primary audience segments for this piece were alumni, parents, faculty/staff, and friends. We mailed about 11K pieces (about 5.5K per letter). |
| Submitted By | Sean Gilbert - Associate Director of Annual Giving |
| Year | 2022 |
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