Saint Louis University
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
|
| Description | Solicit new young alumni donors and also renew some donors as well who may have lapsed during the Pandemic. We developed the first-ever young alumni-focused premium with Silicone pint cups. We got these ideas based on responses from a survey sent out to young alumni and seniors in Fall 2022 to get and the idea of their attitudes towards philanthropy at SLU. Mainly raising money for the BOLD Retention Scholarship but also giving awareness to many annual funds across the campus. Total of 59 gifts with 23.7% acquired and 40.6% renewed. |
| Submitted By | Glenda Nelson - Program Manager -Annual Giving |
| Year | 2023 |
| Keywords |
|
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!
- s
- s