This tri-fold self-mailer was sent out in the lead up to their giving day. It included messages and images about paths, footsteps and journeys to show how the collective effort of alumni support can help lead the way. The mailing helped raise awareness about the big day, secured some early gifts, and promoted a matching gift challenge from a prominent alum.
Submitted By
Julia Hatfield - Director of Annual Giving
Year
2022
Award Recipient
Keywords
Giving Day
AGN Members receive unlimited access to our resources, discounts, and other benefits. Click here to learn more.
Want to stay up-to-date on best practices in annual giving? Click here to follow AGN's Page on Linkedin!