Purdue University

Posted on 11/07/2018

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AudienceGeneral
PurposeAppeal
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Description

Mid-fiscal year direct mail & email effort for the Purdue Center for Cancer Research (PCCR). Target lower-level, lapsed donors to improve reactivation metrics, while also focusing on renewing FY21 PCCR donors and upgrading current PCCR donors. Mail to households and email to individuals.

Submitted ByAlyssa Collevechio - Project Manager, Unit Campaigns
Year2022
Keywords
  • Reactivation
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