Smith College
| Audience | Reunion Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Socks for Scholarships appeal was for reunion-year alums only. A gift of Smith socks was given for any donation (by a reunion-year alum) of $60 or more to any of the scholarship designations. A postcard was sent to 1,233 alums. A weekly email (to 5,765 alums) went in the 4 weeks prior to reunion. |
| Submitted By | Bethany Petano - Assistant Director, The Smith Fund |
| Year | 2021 |
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