University of Central Florida
| Audience | Young Alumni |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | One of the pain points in UCF’s annual giving program is renewing class gift donors (their most recent grads), and this has been especially challenging in the pandemic. They created a UCF “Homecoming Spirit Box” to grab the attention of this segment of lapsed donors, and it proved very successful. |
| Submitted By | Stephanie Odierno - Senior Associate Director, Annual Giving |
| Year | 2021 |
| Award Recipient | |
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