About
Our Story
Our Members
Our Team
Programs
Events
Membership
Assessments
Recruiting
Coaching
Resources
Webinars
Samples
Benchmarks
Podcast
Blog
Careers
Job Board
Post a Job
Salary Survey
Join Our Team
Connect
Contact Us
Become a Member
Get Email Updates
Follow on LinkedIn
Member Support/FAQ
Self Assessment: Alumni Giving
Step
1
of
2
50%
Read each of the following statements and rate your program according to the scale below. Don’t spend too much time thinking about each statement; your first instinct is usually the best one. If you’re not certain, make your best guess or go with your gut instinct.
1. Alumni understand and appreciate the importance and impact of annual giving.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
2. Specific programs are in place to educate alumni about annual giving.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
3. Alumni engagement–through events, events, and other activities–is viewed as a basis for cultivating positive lifelong relationships with, and support from, alumni.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
4. There is a clear method for measuring, tracking, and reporting alumni engagement rates.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
5. Alumni participation is a high priority and there are strategies in place to increase it.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
6. There is a clear method for measuring, tracking, and reporting alumni participation rates.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
7. There are clear and realistic goals for increasing alumni participation over the short/long term.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
8. All alumni receive multiple direct annual gift solicitations each year.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
9. A variety of channels are used to solicit alumni for gifts including direct mail, email, phone, social media, targeted ads, text messages, and personal meetings.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
10. Solicitations and communications include a clear and compelling case for why alumni participation is important.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
11. All alumni gifts are promptly acknowledged, regardless of gift size or designation.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
12. There are strategies in place to engage and solicit alumni based on their age/generation.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
13. Recent graduates/young alumni are considered an especially important prospect segment even though their total giving may be modest by comparison to other groups.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
14. There are strategies in place to engage and socit alumni based on their interests and affinities.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
15. Alumni are engaged and solicited in a special way every five years in honor of their reunions and/or the anniversary of their graduation.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
16. Strategies, staff, and resources are in place to engage and solicit alumni based on the region in which they live.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
17. Strategies, staff, and resources are in place to engage alumni who live internationally.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
18. Alumni prospects and donors are engaged as volunteers in a variety of ways depending on their characteristics, interests, and gift capacity.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
19. The alumni board and other important alumni leadership groups play an important role in defining and leading alumni giving efforts.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
20. There is good collaboration between annual giving staff and alumni relations/alumni association teams as it relates to alumni giving.
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Please provide your information below so that your results can be emailed to you.
Name
*
First
Last
Job Title
*
Institution
*
Institution Type
*
Public College/University
Private College/University
Liberal Arts College
Independent School
Medical School
Law School
Business School
Other (please specify below)
Other: please specify
Region
*
Northeast
Midwest
South
West
Institution Size
*
More than 100,000 Living Alumni
Between 20,000 to 100,000 Living Alumni
Fewer than 20,000 Living Alumni
Not Applicable
Email
*
Δ