James Madison University
| Audience | General |
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| Purpose | Appeal |
| Click image to view complete sample |
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| Description | Annually, we send copies of our previous fiscal year impact report to our lybunt and sybunt donors as a solicitation piece. Due to the heavy cost associated with production of the impact report we decided to A/B test sending a hard copy or providing a short url and qr code with a digital version. |
| Submitted By | Lexy Stover - Annual Giving Coordinator |
| Year | 2025 |
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