The Jayhawk Faithful mailing celebrates roughly 16,500 loyal donor households (23,000+ donors) with two or more consecutive years of giving to any area at the University of Kansas and The University of Kansas Health System. All recipients receive a thank-you mail piece and a Jayhawk Faithful decal. The signer and copy is segmented by the number of consecutive fiscal years the donors are achieving. Premium pieces celebrate milestone consecutive-giving years achieved (years 5, 10, 15, etc.). Messaging follows the loyal donor program's FY25 editorial theme of, "Dreams as big as...," emphasizing the dreams made possible by loyal donor support.