Kent State University
| Audience | General |
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| Purpose | Appeal |
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| Description | At Kent State, Giving Tuesday is a monthlong celebration of philanthropy. This year, the campaign lasted from Nov. 4 – Dec. 3. This direct mail piece was sent to a general audience and asked Kent State donors to cause a ripple effect by making a gift to the cause that means the most to them. The ROI on this piece was more than 400 percent. |
| Submitted By | Kristen Traynor-Mytko - Assistant Director, Communications & Annual Giving |
| Year | 2025 |
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