This was one of the last emails in a series during our Spring 2024 Giving Day; the intended audience was our donor pool and the purpose was to solicit for donations as our giving day was coming to a close. We had to more follow up emails after this one and we were able to surpass our goal of 50k; we raised just over 62k and had over 200 donors participate. This was a big win for our team since this was our first giving day we had done.