We implemented a multichannel campaign to raise funds for our student’s choir trip to Norway and Sweden. Our strategy included a crowdfunding page, multiple email blasts, and digital ads showcasing our students. Organic social media posts, like a viral selfie-style serenade, spotlighted choir members, garnering 162K views on Facebook, 5.4k on Instagram, and nearly 300 shares, resulting in $185k raised.

Goals:
• Craft Engaging Content: Create captivating social media content.
• Time Optimization: Efficiently utilize the choir's busy schedule.
• Fundraising Success: Support the campaign's fundraising goals.
Outcomes:
• Viral Video: Achieved significant views and shares on Facebook and Instagram.
• Financial Impact: Raised approximately $185k.
• Engagement: Generated high levels of engagement and awareness.
Strategy and Tactics:
• Multichannel Approach: Utilized crowdfunding, email campaigns, and digital ads.
• Engagement Content: Produced warming videos, recognized donors, and provided updates.
• Social Media Impact: A viral video boosted engagement and campaign promotion.
• Execution: Gradually released warming videos, targeted emails, and organic social media updates to maximize engagement. Digital ads complemented organic content to drive traction.

Email: https://mailchi.mp/bbbb46730757/eoy23-choir1
Video 1: https://www.facebook.com/SDSUFoundation/videos/1593531598054408
Student Feature: https://www.instagram.com/p/C0Mc22dM1Gv/
Video 2: https://www.facebook.com/SDSUFoundation/videos/244464435189880
Student Q&A: https://www.instagram.com/p/C00aV_GMVUh/