Middlesex School (MX) would like to submit the attached stewardship effort for consideration in the AGN 2024 Best in Annual Giving Awards. The stewardship effort is a thank you email with an embedded video that is sent annually, early on the morning of July 1. (MX fiscal close is June 30.)
This stewardship effort is a collaboration between the MX Alumni & Development and MX Communications teams. It has a staggering 66+% open rate; an inspiring video linked to the email effort; and we turn around the gift entry, data lists, and email set-up within 7 hours of our unofficial fiscal close.
It wraps up the fiscal year with a genuine “thank you” to all our donors and sets the stage for future giving to the school by showing the impacts our donors make to our community.
Our submission is a two-page PDF. The first page is the drafted email itself with a hyperlink to the video and the second is the summary results page produced by Pardot in Salesforce. The video link is also noted below:
https://youtu.be/IAizyY42NwY
Thank you for your consideration!