The following Behind Every Carl mailing inserts were included in the Annual Fund's 2024 fall appeal to all alumni. The inserts accompanied a letter authored by volunteers that encouraged peers to share a story of a Carleton community member who was behind their success. The insert featured a tear-off, prepaid postcard that could be returned by mail as a way to engage alumni and encourage recipients to reflect of the impact of their Carleton experience. The stories submitted will be shared with students and used for future solicitations.
Submitted By
Abigail Tupa - Associate Director of Messaging & Project Management