We sent this mailer out as a save the date and early giving opportunity for our 2024 giving day, Rambler Rally. This mailer went to our entire mailable audience and accounted for nearly 20% of our gifts during Rambler Rally. We included personalization for previous Rambler Rally donors and for those who had not made a Rambler Rally gift before.
Submitted By
Samantha Larkin - Associate Director of Annual Giving