The intended audience of this cultivation was primarily alumni (donors and nondonors) but also included nonalumni donors. We discontinued our student calling program at the end of FY23 due to alumni largely not responding to phone calls and declining revenue. We launched our 5-person student Campus Influencer program in FY24 to help cultivate our relatively disengaged alumni population. This video went out to roughly 19,000 recipients, had more than 11,000 video views, and received more than 50+ meaningful responses from alumni and donors discussing their favorite place on campus. To view, visit: https://seattleu-dxcc.thankview.com/video/preview/202139b0-97be-11ef-8731-cdfc707753a2