University of Northern Iowa
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | FY24 was our first year with an anniversary appeal. We worked with our direct mail vendor, EAB, to implement. We had great results and were very happy with the campaign. We had a direct mail piece along with an email. Our target audience was to hit those who had lapsed 12 months along with those who made a last gift 13-16 months to reactive. |
| Submitted By | Derick Stoulil - Associate Director, Annual Giving Programs |
| Year | 2024 |
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