Illinois Wesleyan University
| Audience | General |
|---|---|
| Purpose | Appeal |
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| Description | One of our annual solicitations is our fall mailer. Previously, it went out in late October and early November after our Homecoming in early October. But in 2024 we decided to move it up to September to help close the gap between our Fiscal Year End campaign and this solicitation, and we tried a new message tactic using stickers and a donor wall as incentive. |
| Submitted By | Rita Randazzo - Associate Director of Advancement Communications |
| Year | 2024 |
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