Berklee
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | This was a mail appeal for our "Give to Get" campaign, in which we're offering blankets in exchange for a donation. This appeal was sent to alumni and parents, with slight variations in the copy for each segment. Berklee is a merged institution, so we also segmented the appeal for Berklee College of Music and Boston Conservatory at Berklee. |
| Submitted By | Emily Chesnic - Associate Director of Annual Giving |
| Year | 2024 |
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