The GVSU 2024 Faculty and Staff Campaign engaged university employees and retirees in a month-long crowdfunding-based initiative to support their favorite GVSU programs and funds.

We utilize faculty and staff to encourage their units and departments to give back to the university. We have a volunteer representing each unit or department with 80 total volunteers. The campaign has a competition aspect, as we give awards and recognition to those areas that get 100% participation. The crowdfunding campaign, held throughout February, utilized the GiveCampus platform and raised nearly $50,000.

A unique aspect of this year’s campaign was turning it into an appreciation effort—students wrote appreciation cards to faculty or staff, which were mailed with inserts explaining the campaign.