St. John's Prep

AudienceGeneral
PurposeAppeal
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Description

This spring direct mail appeal was sent to Lybunts and Sybunts (last gift was in FY21 or later) across all constituencies. It showed a simplified version of each donor's giving history. The goal was to create a visually engaging and easy to digest graphic personalized to each recipient.

Submitted ByElisabeth Munro - Managing Director of Annual Giving
Year2024
Keywords
  • Reactivation
  • Retention