Brown Annual Fund Spring Renewal
Last fiscal year we redesigned our spring Brown Fund renewal direct mail campaign to make it more engaging and better aligned with the University’s goal of promoting the high-impact research happening on campus. The result was a beautiful and concise piece that highlighted one undergraduate student's experience working in a faculty member’s lab on an Alzheimer’s research project with impactful copy and engaging imagery. It exemplified Brown’s unique undergraduate research opportunities, and also the important contributions of our incredible faculty. Most importantly, it tied donor support of The Brown Fund directly to these exciting opportunities, demonstrating how our donors can power this progress with their gifts. The audience was Brown Annual Fund LYBNTS, and this updated appeal produced a 39% increase in dollars over the previous year’s renewal.