For our University of Iowa Health Care Stead Family Children's Hospital November Renewal Mailing we focused on year end giving and our Child Life program. This mailing featured a fall theme with photos from our Child Life program. This mailing went to donors of the program from 0-36 months with gifts of $10 +. Giving them the opportunity to make their gift before the end of the year. This was our most successful Children's campaign of FY24 which raised 940 gifts for $99,754.