This work was the general Giving Day mail appeal that we sent ahead of Giving Day 2024 to over 30k donors who have not given to any Giving Day appeals from the past two years. This project was able to raise over $70,000 in gifts with about 210 gifts resulting from the solicitation. The purpose was to use one of our traditional vehicles to bring in donors for our Giving Day that traditionally wouldn't respond to email/digital solicitations. We awarded ten $500 challenge prizes to random funds that were supported via this solicitation.