This is our FY24 March Appeal for the Med Fund. This was the first time that we talked about Match Day. This letter went out to PhD alumni and friends only. Our MD alumni received a Match Day letter and that one performed slightly better (16 gifts). This was also the first time that we grouped segments together as follows: Group 1) 1XLY, LY, SY, Group 2) FUT. LAP donors were removed from this fund and moved to our cancer fund. This PhD letter brought in 14 gifts at $8,480, .55% response rate.
Submitted for the Writing Workshop