University of Kansas Endowment Association

AudienceReunion Alumni
PurposeAppeal
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Description

Fundraising appeal for Fall Mail campaign, going to alumni of individual schools at the University of Kansas. Fourteen different versions of the letter, each unique to its school, all united around the theme of "Waving the Wheat."
Submitted for Writing Workshop

Submitted ByAndrew Wade - Donor Engagement Copywriter
Year2024
Keywords
  • Acquisition
  • Affinity
  • Retention