The University of Texas at Austin
| Audience | General |
|---|---|
| Purpose | Appeal |
| Click image to view complete sample |
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| Description | The Gift Catalog was created to showcase areas across campus that alumni and other uninitiated audiences could support and hopefully find an area at UT they are passionate about. The data showed that lapsed donors responded well to this appeal vs non-donor audiences. |
| Submitted By | Kayce Stevens - Associate Director of Development |
| Year | 2023 |
| Award Recipient | |
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