Earlier this year, the University of Michigan's Office of University Development provided Annual Giving Officers with access to data from Windfall. This data was a list of donors with a high propensity to make a first-time gift to our unit based on their other on-campus giving and noted interests. This is the first time in at least 5-7 years that my unit has done an acquisition mailing of this type. It was sent to approximately 100 households. While the response was low, those who made gifts indicated that they were excited to learn more about UMMA.