Boston University

AudienceGeneral
PurposeAppeal
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Description

This was the inaugural Tassels for Terriers campaign that crowdfunded for students' graduation regalia.

Alumni, Parents, Students
LYB on launch and close email
ND/Lapsed, SYB

Results: 183 donors, $19,779
115 new donors acquired

Submitted ByEmerson Cazzani - Assistant Director, Annual Giving
Year2024
Keywords
  • Acquisition
  • Crowdfunding