The audience is the general JMU community, but particularly alumni and prospective donors. We want them to feel inspired by the impact Shy Pahlevani's gift is having on JMU students. We want them to feel impressed by the caliber of t-shirts that JMU students have designed. We want them to feel stirred into reflecting, “In what area can I make a tangible change at JMU?“ While this story mentions the gift from Pahlevani, it focuses on the impact that gift made in the local community through the students.