This email was sent to unassigned current or past faculty/staff, parents, or friends who gave multiple gifts in FY19-FY22, but had not given to the LSU Foundation in FY23. The purpose was to get this audience to set up a recurring gift that will "reignite" their impact at whatever cadence works for them. This was followed by a text that acknowledged their past support and encouraged them ensure "LSU remains at the forefront of research, innovation, and education." The graphic is a cool way to emphasize that recurring gifts are a convenient way to consistently support LSU.