Hope College

AudienceGeneral
PurposeAppeal
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Description

It was a year-end appeal with slightly different versions for different segments -- alumni, parents and other donors. We wanted to raise funds for Anchored Tuition. This piece is for other donors. Instead of merely using text in a letter form, we tried this format.

Submitted ByCheryl Wunderlich - Philanthropy Writer
Year2023
Keywords
  • Acquisition
  • Parents
  • Retention
  • Young Alumni