The New School

AudienceReunion Alumni
PurposeAppeal
Click image to view complete sample
Description

This was a commencement appeal sent to the 50 year reunion class. We sent similar ones to 25 and 10 years. In this appeal, we wanted to remind alumni of their commencement and encourage them to give to the current students. It was not as successful as we hoped it would be.

Submitted ByCasey Maloney - Assistant Director of Annual Giving
Year2023
Keywords
  • Acquisition
  • Reunion