British Columbia Institute of Technology

AudienceGeneral
PurposeAppeal
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Description

The 2023 holiday campaign was intended for BCIT's donors and alumni who graduated from the Institute in the past three years. The purpose was to raise funds to support today's students who are vulnerable to inflation and high cost of living to become tomorrow's innovators, creators and leaders. The campaign had a matching gift of $25,000. The premium used in the campaign was a BCIT sticker (attached).

Submitted ByMichelle Phung - Annual Giving Coordinator
Year2023
Keywords
  • Challenge
  • Reactivation
  • Retention